====== Google and Microsoft Can Use AI to Extract Many More Ad Dollars from Our Clicks ======
  *Tom Simonite, [[https://www.wired.com/story/big-tech-can-use-ai-to-extract-many-more-ad-dollars-from-our-clicks|Google and Microsoft Can Use AI to Extract Many More Ad Dollars from Our Clicks]], The Wired, 08.31.17
    *John Cosley, director of marketing for Microsoft search advertising, described ads as "perhaps by far the most lucrative application of AI [and] machine learning in the industry.”



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